You're busy.
Work, family and life leave little time for yourself.
ONLINE FITNESS COACHING + APP
Real progress. Built for real life.
Personalized training and nutrition, built around your goals, schedule and lifestyle. Choose the ASF App or work directly with an ASF coach, all in one place.
JOIN THE ASF APP
Personalized setup • AED 149/month
WORK WITH AN ASF COACH
Ongoing coaching • AED 1,150/month
15+ years
coaching experience
100% online
train anywhere
Human-led
not AI-generated
REAL PEOPLE. REAL PROGRESS.
See client results →
BUILT ON SCIENCE.
Personalized from day one.
Everything you need, working together.
Training
Nutrition
Progress
Coaching
100% ONLINE FITNESS COACHING
Your training. Your nutrition.
Your coach.
All online.
TRUSTED BY PEOPLE JUST LIKE YOU
Men'sHealth
Women'sHealth
◉
UAE
NATIONAL
NATIONAL
GulfBusiness
Forbes
B
B
C
THE REAL PROBLEM
You don't need fitness to take over your life.
Most people don't need more fitness information. They need a clear way to make it work in real life.
It's hard to know what to do.
So much information, not enough clarity.
It's difficult to stay consistent.
Motivation comes and goes without the right support.
You want real results.
Not just short-term fixes or unrealistic approaches.
THE SHIFT
Less noise. More structure. A system built around real life.
THE ASF SYSTEM
Everything you need.
Built around you.
Personalized training, nutrition, tracking and practical support, brought together in one clear system.
Your plan starts with a real coach and is built around your goals, lifestyle and experience, with the level of ongoing support chosen by you.
Built around you.
A real coach builds your training around your goals, experience, schedule, equipment and limitations.
Know exactly where you stand.
Coach-set calorie and macro targets, food tracking, activity, weight and progress, all together in one place.
More than workouts and macros.
Exercise demos, recipes and practical guides help you train well and make better-informed choices beyond the gym.
More support when you want it.
ASF Coaching adds direct messaging, weekly check-ins, form feedback and ongoing adjustments.
ONE PLACE.
ONE SYSTEM.
One ASF system. Two levels of ongoing coaching support.
WHAT YOU ACTUALLY GET
A personalized setup
and everything you need
to put it into action.
Your ASF coach reviews your onboarding, assigns your training plan and sets your calorie and macro targets. Then you get the complete ASF app and resource library to execute the plan yourself.
Personalized training plan
Built around your goals, experience, equipment and any limitations.
Calorie & macro targets
Your starting calorie, protein, fat and carb targets set for you.
Full ASF app access
Workouts, tracking, recipes, guides, resources and more.
Resource library
Recipes, nutrition education and practical guides to support your plan.
Progress tracking
Track your workouts, nutrition, weight and key metrics in one place.
Exercise video library
Follow clear exercise demonstrations and training guidance in the app.
TWO WAYS TO EXPERIENCE ASF
One system. Choose your level of support.
Both are delivered 100% online through the ASF App, with personalized training and nutrition. The difference is how closely you want a coach involved.
SWIPE TO COMPARE
→
PERSONALIZED FITNESS
✓
Built around you
Training + nutrition
ASF APP
Personalized fitness. Professional oversight.
FLEXIBLE
A real coach builds your training and nutrition around you, with periodic reviews to help keep your plan progressing.
AED
149
/ month
✓
Coach-built from day one Based on your goals, lifestyle, experience and limitations.
✓
Your complete fitness system Training, nutrition, progress, recipes and resources together.
✓
Periodic coach reviews Professional oversight as your progress develops.
ONLINE COACHING
ASF
YOUR COACH
Here when you need them.
→
ASF COACHING
Your coach. Actively involved.
HANDS-ON
Everything in the ASF App, plus an ongoing coaching relationship with direct support, feedback and accountability.
AED
1,150
/ month
✓
Weekly check-ins Your coach stays actively involved in your progress.
✓
Direct coach messaging + form feedback Ask about training, food or technique as questions come up.
✓
Ongoing adjustments + accountability Your coach reviews, adapts and helps keep you moving forward.
Not sure which is right for you?
COMPARE YOUR OPTIONS
→
REAL PEOPLE. REAL PROGRESS.
Results that speak for themselves.
Different starting points. Different goals. Real results built through structure, consistency and a plan designed around the person following it.
SEE MORE TRANSFORMATIONS →
THE EXPERIENCE BEHIND ASF
Built on experience. Grounded in science.
With 15+ years of fitness industry experience behind ASF, we specialize in fat loss, body composition and muscle development, combining evidence-based methods with coaching designed around the individual.
01
Fat loss
Structured training and nutrition built for sustainable progress.
02
Body composition
An integrated approach to improving how you look, feel and perform.
03
Muscle development
Progressive training and nutrition aligned with your goals.
15+
YEARS
EXPERIENCE
EXPERIENCE
THE STANDARD
Evidence over trends.
I've seen what creates lasting results, and it isn't another quick fix. It's the right structure, applied consistently. But when training, nutrition and progress are scattered everywhere, staying on track becomes harder than it needs to be. We built ASF to bring the structure, tools and support together in one place, so you can focus on making progress.
Head Coach
APPLIED SCIENCE FITNESS
FROM SIGN-UP TO SETUP.
You answer the questions. We do the thinking.
No figuring it out yourself. No instant AI-generated plan. A real ASF coach reviews your answers and sets you up personally.
01
YOU'RE IN
DOWNLOAD. LOG IN.
TELL US ABOUT YOU.
Your onboarding email gives you access to the ASF App. Complete your Welcome Q&A so we understand your goals, experience, schedule, equipment and anything else that matters.
02
A REAL COACH TAKES OVER
THIS PART ISN'T
AUTOMATED.
An experienced ASF coach personally reviews what you've told us, selects your training plan and sets your personalized calorie and macro targets. That's why we ask for up to 24 hours.
03
WHILE WE BUILD YOUR SETUP
THE APP IS ALREADY
YOURS.
Explore the exercise library, recipes, guides, trackers and resources while your personalized setup is being completed. We'll notify you when it's ready.
WITHIN 24 HOURS OF COMPLETING YOUR WELCOME Q&A
Joining ASF Coaching?
Your personalized setup starts the same way, then continues with weekly check-ins, direct coach support, form feedback, progress reviews and ongoing adjustments.
FAQ
A few things you might be wondering.
The essentials before you get started with ASF.
Is ASF completely online?
Yes. ASF is 100% online, giving you access to your training, nutrition, tracking, resources and coaching support through the ASF App wherever you train.
What's the difference between ASF App and ASF Coaching?
Both start with a personalized setup reviewed by a real coach. ASF App gives you the complete ASF system with periodic coach reviews, while ASF Coaching gives you a much more hands-on relationship with weekly check-ins, ongoing adjustments, form feedback and direct coach support.
Neither is AI-generated or a mass-produced training plan.
Do I need to be experienced in the gym?
No. ASF can support different experience levels. Your Welcome Q&A helps us understand your training background, goals, schedule, lifestyle and available equipment before your setup is reviewed.
Do I need a gym membership?
Not necessarily, but you do need access to suitable training equipment. ASF can work with a commercial gym or an adequately equipped home setup.
Does ASF give me a meal plan?
No. Your calorie and macro targets are set for you, while ASF gives you the tracking tools, recipes, guides and resources to build your nutrition around your own food preferences and lifestyle.
Am I locked into a contract?
No. Neither ASF App nor ASF Coaching requires a long-term contract or minimum commitment.
Both options are billed monthly, and you can cancel at any time.
Our clients stay with us because it works, not because a contract says they have to.
YOUR NEXT STEP
Ready to make progress that fits your life?
Personalized from day one. Choose the level of support that works for you.
Same system.
Different level of support.
Customer Support
How can we help?
Have a question about ASF? Message our team directly on WhatsApp.
START WHATSAPP CHAT
+971 55 337 9596